DO learns from the writing samples you give it and pulls the patterns: your cadence, your vocabulary, the things you'd never say. Every future generation is drafted in that voice.
Paste in your old posts, threads, emails — anything written in your voice — during onboarding.
DO pulls patterns: tone, cadence, vocabulary, structure, what you say and what you don't. Saved as your brand-voice profile.
Tune the profile anytime in Brand Studio — signature phrases, banned words, tone, CTA style. Every generation uses the latest version.
The words you use, and the ones you don't. We learn the difference between “shipped” and “released,” and we never confuse them again.
Sentence rhythm. Paragraph breaks. Where you land emphasis. The places you let a line breathe.
How you open posts, how you close them, what carries through threads. The shape of the thing, not just the words.
The phrases you've never written. The takes you'd never make. The words you ban from your own keyboard. DO won't put them in your mouth.
An illustrative comparison. Brief: “Announce v2 of the brand-voice editor. Launching today. We want sign-ups.” Brand: Forge & Sons (a fictional heritage craft brand).